
Meta’s AI Ambitions: A Deep Dive into Investment and “Superintelligence”
Meta, the parent company of Facebook, Instagram, and WhatsApp, has embarked on an ambitious and costly journey to dominate the field of artificial intelligence. From aggressively recruiting top talent to investing heavily in AI start-ups and constructing vast data centres, the company is leaving no stone unturned in its pursuit of AI supremacy. This aggressive strategy appears to be yielding positive results, at least according to the company’s Chief Executive Officer, Mark Zuckerberg.
In a recent internal communication, Zuckerberg outlined his vision for developing what he terms “superintelligence.” He noted that Meta’s AI systems are beginning to demonstrate the capability for self-improvement, albeit at a gradual pace. This development, according to Zuckerberg, suggests that the realisation of superintelligence is now within reach.
While Zuckerberg refrained from providing a precise definition of “superintelligence” beyond existing AI capabilities, he acknowledged the potential for “novel safety concerns.” He emphasised the need for rigorous risk mitigation strategies and careful consideration regarding which aspects of the technology to make open source.
Meta’s approach to superintelligence differs from that of other companies, according to Zuckerberg. While many firms are focused on leveraging superintelligence to enhance productivity and automate tasks, Meta aims to democratise access to “personal superintelligence.” Zuckerberg believes that the current decade will be pivotal in determining whether superintelligence becomes a tool for individual empowerment or a force that displaces large segments of the workforce.
Wall Street investors have reacted positively to Meta’s ambitious AI investments. The company’s recent financial results exceeded expectations, leading to a significant surge in its stock price.
Investors are keenly observing whether Meta’s substantial investments in AI translate into tangible financial returns. The company’s second-quarter earnings revealed a strong performance, with earnings per share (EPS) of $7.14 on revenue of $47.52 billion, surpassing analysts’ forecasts of $5.92 EPS on $44.8 billion in revenue. This marks another quarter in Meta’s streak of exceeding financial expectations despite its massive AI-related spending.
Looking ahead, Meta anticipates revenue in the range of $47.5 billion to $50.5 billion for the third quarter.
Zuckerberg made it clear that achieving this advanced level of intelligence requires significant capital investment. Meta’s total costs and expenditures for the second quarter amounted to $27.07 billion, a 12% increase year-on-year. Capital expenditures for the quarter reached $17.01 billion.
Meta has also updated its spending projections for the coming months. The company expects total expenses for 2025 to fall between $114 billion and $118 billion, a slight adjustment from the previous estimate of $113 billion to $118 billion. Capital expenditures are projected to be in the range of $66 billion to $72 billion.
While still in the planning stages for 2026, Meta anticipates that total expenses will increase beyond 2025 levels. The primary driver of this growth will be infrastructure costs, fuelled by accelerated depreciation and higher operating expenses associated with scaling up the infrastructure fleet. Employee compensation, driven by the recruitment of technical talent and a full year of compensation expenses for new hires, is also expected to contribute significantly to increased spending.
Meta has been actively building its “superintelligence labs” team by attracting talent from rival AI companies. The company initially invested $14.3 billion in Scale AI, acquiring a 49% stake and bringing Scale AI’s CEO, Alexandr Wang, on board as chief AI officer. Reports indicate that Meta is luring engineers and other employees from companies like Apple, GitHub, and various start-ups with lucrative compensation packages, including at least one exceeding $200 million, according to reports.
Industry analysts believe that securing top AI talent is essential for winning the “superintelligence race,” and Meta has been successful in attracting leading experts. The company is leveraging its financial resources to offer attractive compensation packages and is investing heavily in data centres to support its AI initiatives.
Despite the relatively small revenue contribution from Reality Labs, which brought in $370 million in the second quarter, Zuckerberg remains optimistic about the potential of AI glasses. He believes that AI-enabled glasses will eventually become as essential as contact lenses, providing a cognitive advantage to users.
Advertising revenue, Meta’s primary source of income, continues to grow. The company generated $46.6 billion in advertising revenue in the second quarter, up from $38.3 billion in the same quarter of the previous year. However, Meta’s Chief Financial Officer, Susan Li, stated that the company does not expect WhatsApp to be a significant contributor to overall ad revenue growth in the near future.
Li also noted that WhatsApp ads and status updates are likely to command lower average prices than Facebook or Instagram ads due to WhatsApp’s user base being concentrated in lower-monetising markets and the limited information available for ad targeting.