Despite the lack of specific details, the startup is actively seeking funding, with notable contributions from Laurene Powell Jobs' Emerson Collective and Jony Ive himself. The collaboration was initially reported last year, and Ive confirmed its existence in a New York Times profile exploring his post-Apple endeavors.

Industrial designer Marc Newson, who collaborates with Ive, indicated that the product's specifics and release timeline remain undetermined. Anthony Ha, TechCrunch's weekend editor, has a diverse background in tech journalism, having previously held positions at Adweek, VentureBeat, the Hollister Free Lance, and a VC firm.